6 Sales Tools for Demos, Sales Calls and Rep Coaching

Updated Nov 10, 2026

This guide is for founders and small sales teams who want better product demos, smoother sales calls and more practice for their reps, with what each tool costs and where it falls short.

LiveDemo is an interactive demo platform for letting buyers click through your product without booking a call, with a free plan and paid plans from $34 per creator a month.

You record a flow in your web app with its Chrome extension and share the result as a link, embed, GIF or video. The Growth plan adds an AI Demo Agent that answers buyer questions from your docs and books meetings.

It ranks first because it covers the most common demo job for the least money, and it has the most Product Hunt upvotes of the six. Self-hosting the source-available code is free on every plan.

Best for: SaaS founders who want prospects to see the product before the first call.

Skip it if: your team is happy with Storylane, Arcade or Supademo and price is not a concern.

Pricing: Free for 1 creator and 3 published demos. Pro is $34 per creator a month ($27 billed yearly) and Growth is $49 ($39 yearly). Checked Nov 10, 2026.

What stood out: 324 Product Hunt upvotes after a July 19, 2026 launch.

Limitation: The free plan keeps a LiveDemo watermark, and paid plans bill per creator, so a team of five on Pro pays $170 a month.

Official website · LiveDemo on Launch Llama

River is an AI sales rep that joins live video calls to demo your product and close smaller deals, with pricing not stated by the vendor.

The agent researches each lead, drives your real product on the call and handles pricing questions in 40+ languages. Deals over roughly $25K go to your account executives with the transcript and a next step.

Who it suits: B2B teams with more inbound demo requests than reps.

Skip it if: you mostly sell large deals with several stakeholders, because River hands those back to your team anyway.

Pricing: Not stated by the vendor. The site currently asks you to join a waitlist (checked Nov 10, 2026).

What stood out: 263 upvotes on Product Hunt since its July 19, 2026 launch.

Limitation: Waitlist-only, with no public price to budget against.

Official website · River on Launch Llama

Firecoach AI is a sales roleplay tool for practicing calls against AI buyers, with paid plans from $199 a month for up to 5 reps.

Reps run practice calls against AI buyers that push back, and each call is scored against your scorecard. Calls run in English, Spanish and Portuguese.

Best for: sales managers ramping new SDRs or AEs on a defined playbook.

Skip it if: you sell alone. The cheapest plan is priced for a team of up to five reps.

Pricing: Starter is $199 a month for up to 5 reps and Team is $499 a month for up to 15, billed monthly. Scale is custom. Checked Nov 10, 2026.

What stood out: 229 Product Hunt upvotes; it launched on May 31, 2026, the earliest launch here.

Limitation: Its own FAQ says scores are the AI's judgement, not ground truth, and CRM integration is only on the custom Scale plan.

Official website · Firecoach AI on Launch Llama

Watch: This Invisible Teleprompter Changed How I Record Tutorials, from the GhostPrompter team.

GhostPrompter is a desktop teleprompter for reading notes during calls and recordings without the audience seeing them, sold for a one-time $49.

The script floats over Zoom or your product, scrolls as you speak and lets clicks pass through.

Best for: founders who run their own demos and want talking points in view.

Skip it if: you already know your demo by heart; it helps people who lean on notes, not practiced presenters.

Pricing: $49 once, with a 14-day free trial. The site says it moves to $79 on Nov 15. Checked Nov 10, 2026.

What stood out: 96 upvotes on Launch Llama over 103 days listed.

Limitation: It is a desktop app for Windows and macOS only, and the $49 price is an early-adopter offer.

Official website · GhostPrompter on Launch Llama

Presentify is a Mac screen annotation app for drawing, spotlighting and zooming while you present, sold for $14.99 on the Mac App Store.

It works on top of Zoom, Teams or Keynote, so you can circle the exact button a buyer should notice.

Best for: Mac users who demo software over screen share.

Skip it if: anyone on your team presents from Windows.

Pricing: $14.99 one-time on the Mac App Store; also available through Setapp. Checked Nov 10, 2026.

What stood out: 224 Product Hunt upvotes after a June 7, 2026 launch.

Limitation: Mac only (macOS 13 or later), with no App Store trial.

Official website · Presentify on Launch Llama

Katalyst is an AI sales assistant for turning calls, emails and buying signals into Salesforce updates, with seats from $39 a month billed yearly plus an $89 monthly org fee.

After each meeting it suggests next steps and field changes, which reps approve instead of typing notes.

Best for: enterprise reps who keep their pipeline in Salesforce.

Skip it if: your team runs on HubSpot or a spreadsheet; everything in its listing is built around Salesforce.

Pricing: An $89 monthly org fee plus seats: Starter is $39 per seat a month billed yearly (1 to 3 users), Core $99. One-month free trial. Checked Nov 10, 2026.

What stood out: one 5-star review on Launch Llama (no written comments) and 36 upvotes.

Limitation: The Starter plan caps you at 30 meeting recordings and 200 AI credits per seat a month.

Official website · Katalyst on Launch Llama

If buyers want to see the product before talking, pick LiveDemo. If reps need practice, pick Firecoach AI; if you run Salesforce and reps skip CRM updates, try Katalyst. On a tight budget, Presentify and GhostPrompter are one-time purchases under $50. Skip this list if you still need to find buyers, because these tools only help once meetings are booked. You can also browse more Sales tools on Launch Llama.

Supademo is the closest alternative to LiveDemo for guided tours. For call recording at enterprise scale, Gong and Clari, which Katalyst is pitched against, are the established choices.

Four of the six are Product Hunt launches from May to July 2026, led by LiveDemo (324 upvotes). GhostPrompter and Katalyst are Launch Llama uploads with 96 and 36 upvotes. None has been saved by users yet, so treat these as early signals.

LiveDemo is the strongest fit here: its free plan covers one creator and three published clickable demos (checked Nov 10, 2026).

River's AI account executive joins live video calls, runs the demo in your product and tries to close deals under about $25K. It is waitlist-only and the price is not stated by the vendor.

Firecoach AI scores practice calls against AI buyers built from your playbook, from $199 a month for up to five reps (checked Nov 10, 2026).

I looked in Launch Llama's Sales category for tools that help once a meeting is booked. Each pick needed a real product screenshot and a substantive listing; four are Product Hunt launches with upvotes, and two are upvoted Launch Llama uploads because no premium Sales listing qualified. I reviewed 99 candidate listings and excluded thin listings, tools featured in the last 30 days, duplicates, off-angle prospecting tools and Launch Llama's own products. These picks are based on listing data, launch traction and pricing pages; none of them were tested hands-on.

More guides: Sales tools for finding buyers · Best AI agents for small teams · Best email tools · All Launch Llama guides

These tools are listed in the Launch Llama directory. Listing is free; founders can also pay for premium placement. Rankings here are not paid. Pricing and features were checked on Nov 10, 2026 and can change.

Building a tool for this audience? List it on Launch Llama for free.